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Massachusetts Tourism
Immersive AR Filters 

Argus x Black Math

Reality is blurring into the digital world as people integrate more automated systems through the use of smartphones. As the digital world continues to expand, it’s important to remember to Take A Moment and enjoy the world around us.


As a part their partnership with the Massachusetts Department of Tourism, Argus asked us to bridge the beauty of some of Massachusetts’ scenic sites with the evolving digital world to engage with a broader audience. With my key visual design of this digital experience, we developed two Instagram AR filters that highlighted six popular travel destinations across the state.

In the wild