Argus x Black Math
Reality is blurring into the digital world as people integrate more automated systems through the use of smartphones. As the digital world continues to expand, it’s important to remember to Take A Moment and enjoy the world around us.
As a part their partnership with the Massachusetts Department of Tourism, Argus asked us to bridge the beauty of some of Massachusetts’ scenic sites with the evolving digital world to engage with a broader audience. With my concept and key visual design of this digital experience, we developed two Instagram AR filters that highlighted six popular travel destinations across the state.
Credits
Client: Argus
For: Massachusetts Office of Travel and Tourism(MOTT)
Creative Direction: Chrissy Eckman
Art Direction: Wendy Huang
Producer: Kate Nolan, Hannah Goodsell
Concept + Design: Jack X. Zhou, Kevin Chiu
AR Filter Buildout: Steve Madden, Meredith Binnette, Wendy Huang
Header Art: Amr Seoudi
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO), Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)